Scott Steinberg is a bestselling author, keynote speaker and management consultant recognized as a foremost authority on business strategies and technology. His advice has been sought by Fortune 500 companies, nonprofits and educational institutions. In addition, Steinberg has appeared on CNN and other media outlets.
The author of celebrated books such as The Crowfunding Bible and the Business Experts Guidebook, Steinberg’s latest book, Millennial Marketing: Bridging The Generation Gap, is an in-depth look at the effective strategies for communicating with every generation of consumer. For those who may erroneously champion a rivalry between Baby Boomers, Gen X and Gen Y (Millennials), Steinberg (and other strategists) wisely examined the similarities between these groups. While there are clear distinctions between these groups, the reader will discover some striking similarities.
The Millennials (which some experts define as those people born between 1982 and 2004) receive alot of attention in the news today. This group is also likely to be the most attuned and voracious consumers of the instantaneous social media largesse. For successful communication to occur, though, this book suggests that strategists must understand the motivations of every age group. Further, there must be a willingness to listen to the various groups’ desires as much as there is a willingness to inform.
This book is clear, well researched, practical and persuasive. I was especially impressed by the balanced approach. Whether you are a Baby Boomer, a member of Gen X or Gen Y, there is comfort that the insights provided are something that will benefit all age groups. Economic, political and social factors come into play for these generations and influence their decision making. As a member of Gen X, the 1980s shaped my teenage and young adult years. VCRs were all the rage back then and I received my information primarily from newspapers. Thirty years later, I am navigating this new frontier of social media saturation where Twitter and Facebook as well as other platforms feed information and impact opinion. What I found compelling about this book was its desire to acknowledge the needs of all ages.
I would recommend Millennial Marketing: Bridging The Generation Gap by Scott Steinberg(Editor) for any reader seeking to receive invaluable information on how best to adapt in this changing world.