I had the opportunity to ask Adaire Byerly, CEO and Founder of Entertainment Mindframe™, about her company and the work she does in connection to workplace communication. She is a very successful Black female entrepreneur who has shifted from her career focus to assist Fashion and Entertainment companies find and correct the gaps in their current communication. Thank you to Adaire Byerly for answering all of my questions.
Could you tell our readers a little about yourself?
I have a background as a professional Model and Commercial Actress in the world of Entertainment, Beauty and Fashion for over a decade. Through the years I had the pleasure of working with and being represented by a high tier of professionals, leading me to multiple commercials, marketing advertisements for celebrity designers, large magazine publications such as VOGUE, and earned my eligibility to be a member of the Screen Actors Guild.
After all my years in the industry, I decided to focus on the other side of the camera and behind the curtain in an area that is widely ignored, the mind. About 5 years ago now, I started to explore and study the science of the human mind and behavior. This led me to the curiosity of 2 things, the brain function of creatives and what fame does to the brain. I started my company, Entertainment Mindframe to help professionals and brands navigate the world of fame and show business. My theories and teachings are ran through the research department of Phycologists & Neuroscientists to ensure factual and accurate results for clients.
What led you to found Entertainment Mindframe™?
It originally stemmed from a love/hate relationship that I had developed for the industry that caused me to step away. Through my years as a professional in the industry, I noticed psychological patterns & behaviors that were constantly projecting into business politics, negatively effecting the success in one’s career, or an entire brand.
This caused me to dive in and study cognitive sciences and human behavior, I began to narrow down the brain of creatives and what fame does to the brain.
Working in a world full of creative geniuses, you will experience the want for expression and acceptance rather than structure. You find a lot of ego, selfishness, rebellious and stubborn behavior, push back, gossip and power dynamics that make it difficult for anyone to properly conduct business. The main issue I found through observation is many people only view these industries as a platform to showcase their talent, overlooking the fact that these industries are actual businesses that that effect our U.S. economy by billions of dollars. When we put that into perspective, we begin to understand why we should ensure our brand/ image are operating as such.
How would you describe the work that the company does?
Entertainment Mindframe is a third-party resource for brands and professionals in the Entertainment industry that solves the common and infamous communication challenges within a work environment. Entertainment Industry covers Media, Film, Fashion & Sports. I solve this tension by enhancing cognition through brain and behavioral science. I aim to identify, eliminate, rebuild neuropathways, and shift perspectives that project into a career & work environment by creating a tailored communication strategy. That includes educational trainings, cognitive consulting, seminars, rewriting policies or HR procedures or changing company culture.
I work with a research team with Neuroscientists & Psychologists so that I gain a deeper perceptive of the brain both neurologically and subconsciously, and to ensure that my clients obtain quick and long-lasting results that concur with the latest discoveries in science.
It is the first company to ever bring cognitive sciences into the world of fame.
What are some of the major communication issues you see?
Communication is more than just verbal cues. We also communicate nonverbally, signaling and today in writing through technology and social media, by the time our words come out, the communication has already been through the distortion process. Some common issues that start this include ego, frustration, gossip, pushback, rebellion, “I” thinking, lack of appreciation, lack of trust, lack of respect, the desire for acceptance and love, and exhausting your work ethic. These all result in larger issues such as resentment, bad business deals, loss of business deals, losing great talent or workers, mental break downs, creating a bad reputation associated with the brand and loss of clientele.
What are your plans going forward to assist companies with the changes Covid has created to the workplace?
Teaching people how to operate in confinement, and how to navigate during change of what we deem to be normal, has been a major focus of mine. Many people have had a “shock” in their system from these changes causing them to lose focus and sense of meaning. People that are higher up in companies, such as Managers, Supervisors, or Bosses have had a difficult time running operations or overlooking their teams because employees are spread out now. Because of this, more trust must be established in not only the employees but in your own leadership.
Also, ensuring that companies are abiding by the regulations and restrictions for the safety of others is a focus I have to implement with clients. Overall, people have done a wonderful job adjusting. Things have not necessarily been easy, but witnessing others operate after drastic changes has shown me how everything goes back to our mind and how much control we have in our own lives. It has been a great moment to reflect, reconsider and discover what really matters to us as humans in our personal lives and business lives.
How do you hope to include the BLM movement in ongoing conversations?
As a woman of color, I have always been aware of and try to educate others on the history of our psychological programming when it comes to racial differences. The reason why is because these programming’s directly affect our cognitive assumption of others and our behavior towards them. This is referred to as implicit bias, and it is very prevalent in all areas of life, but definitely in the large industry of show business. Fashion, Sports, Film, Media, you name it. They are the leading visual programmers of our society and we have a large responsibility to change that visual.
I plan to continue to educate and enhance my client’s brands by this information and help rewire the neurological programming that is self-limiting to our own success.
Without naming any companies, what are some of the most inspiring moments of success?
Some of the most inspiring moments for me was witnessing breakthroughs with clients, experiencing them on a human level and watching the company enhance.
On the Entertainment & Media Spectrum, I’ve worked with companies who are responsible for shows that you see on Netflix, HBO, ESPN and FOX. For Fashion & Beauty I’ve worked with brands behind celebrity clients seen on the Red Carpet.
It is honestly amazing when I get to meet and talk with people who have had such a huge influence on everything we see and consume as a society. It is sometimes surreal to be honest. Getting to know and work with these people and their teams is a beautiful process because in the interim, I get to witness them find themselves outside of their image of fame.
Because these industries are nonstop, it is so easy to become your brand or image. This can cause an identity crisis and send you into frustration, regret, confusion, mental breakdowns that can project into your company. Sometimes fame and success can force us to operate as if we are robots, making us fool ourselves into forgetting we are human. I can tell you this, your heart, mind, body and spirit does NOT care how successful or famous you are, you cannot disregard human needs without potentially losing your mind.
For any of our readers who are interested in learning more about workplace communication, what are some resources you would recommend?
Besides utilizing my company as a resource, there are some forms of communication techniques you can find online. I would recommend reading articles or listening to interviews with business professionals that are widely successful, or research how psychologist explain communication. There are also trust and communication building exercises for teams that are a good gauge to see where you are lacking.
Where can our readers keep up with you online?
They can visit my website & subscribe for the latest info,
Or they can find me on social media at the following: